At its core, what is typography in graphic design can be defined as the art and technique of arranging type to make written language legible, readable, and appealing when displayed.
It includes everything from font selection and size to line spacing, letter spacing, and paragraph spacing.
Think about it: every word you read, whether in a book, on a website, a billboard, or a product package, has been carefully typeset.
The designer behind that text has made deliberate choices about its presentation. These choices, however subtle, profoundly impact how we interact with the information. A well-chosen typeface can convey professionalism, playfulness, urgency, or elegance. Poor typography, on the other hand, can lead to confusion, frustration, and a complete breakdown of communication.